Nestle
Infant Nutrition Promotions
I primarily worked on the infant nutrition portfolio for Nestlé, focusing on engaging parents through baby expos and media outreach.
My responsibilities spanned the entire event lifecycle, including planning, implementation, on-site management, and post-event reporting. Key activities included:
- Featuring Nestlé products in goodie bags, taste kitchens, and giveaways, with products available at the food court.
- Organising Nestlé Infant Nutrition Breakfasts, where celebrity parents were invited to promote Cerelac Gold products and highlight their benefits.
These efforts were designed to create meaningful connections with parents and reinforce the value of Nestlé’s infant nutrition offerings.
The Great Colic Debate
While the exact causes of colic remain unclear, Nestlé led an important conversation around this condition, exploring its potential causes and available remedies. Nestlé believes that breast milk is the ideal nutritional start for babies, but recognizes that breastfeeding isn't always an option for all parents.
To foster meaningful dialogue, we organised country-wide CPD-accredited sessions where healthcare professionals could share their insights and experiences on the topic.
I had the privilege of taking the Nestlé Colic Debate, themed as a boxing match, to various centers across the country. This targeted communications and PR campaign brought together industry leaders for a dynamic clash of viewpoints, all aimed at improving care and support for babies and parents alike.