CLOVER - way better
The Big Cheese
The annual SA Cheese Festival is not only the biggest showcase for the dairy industry, but its a celebration of all things cheese.
To prove that Clover cheese is not just cheese, we worked on an extensive media and publicity campaign after Clover won three gold medals and the title of Best South African Cheese with their
Extra Mature Cheddar at the World Cheese Awards.
Clover's Mama Afrika
This award-winning project empowers women with income-generating skills, enabling them to achieve self-sustainability.
I had the honor of collaborating with Mama Linah to raise awareness of Clover's CSI (Corporate Social Investment) project and her incredible contributions to the community. After facing challenges in finding suitable care for her disabled son, Mama Linah founded the Vutomi I Nyiko Stimulation Centre.
The centre provided essential services, including general care, multi-stimulation massage therapy, and transportation for children in need. Mama Linah’s dedication to her community earned her the title of Gauteng winner in the 2004 Sowetan, Old Mutual, and SABC Community Builder of the Year Award.
Although Mama Linah passed away in 2009, her legacy lives on. Her daughter, who is also a Clover Mama, continues her remarkable work, bringing hope and support to the Soweto community.
Great Taste No Fat
To celebrate the prestigious "Product of the Year" award, we launched a comprehensive consumer and media awareness campaign.
A survey of 5,000 consumers across South Africa confirmed Clover Great Taste No Fat milk as the best new innovation in the milk category. To amplify this recognition, the campaign targeted key consumer media and featured the creation of a recipe booklet, showcasing versatile ways to enjoy the award-winning product.
The campaign achieved exceptional results, generating unprecedented media exposure and reinforcing Clover's reputation for innovation and quality.