Lanseria Int. Airport
Creating a Viable Alternative
I had the incredible opportunity to immerse myself in various aspects of brand management, marketing and communications for the airport. My responsibilities spanned strategy development, research, advertising, internal and external communications, public relations, Corporate Social Investment (CSI), exhibitions, media management, website creation, and online community engagement.
Positioning the airport as a viable alternative to OR Tambo International Airport involved extensive collaboration with travel agents, industry stakeholders, regulatory bodies, airlines, charter operators, tenants, and other key partners.
In addition to these roles, I also served as the airport's spokesperson, ensuring clear and consistent communication with the public and media.
New Runway Opens Up New Possibilities
The opening of the upgraded runway and terminal building marked a turning point, positioning the airport as a modern and competitive travel hub.
To capitalise on this milestone, we executed an integrated marketing and communications campaign designed to shift perceptions and highlight the airport's unique value proposition.
As part of our efforts, we also promoted the launch of regular flights to Inhambane and Vilanculos in Mozambique. This initiative included targeted communications and tailored travel packages aimed at travel agents and media, further enhancing the airport's appeal to both leisure and business travellers.
Welcoming Scheduled Airlines
The addition of scheduled airlines like SA Airlink, Mango, and kulula.com marked an exciting new chapter for the airport.
Collaborating closely with diverse marketing and communication teams, we developed impactful advertising campaigns that generated buzz and got South Africans talking.
Our strategic approach included:
- Crafting a comprehensive PR strategy to build and maintain positive brand awareness.
- Organising engaging promotions and activations to boost customer interaction.
- Hosting events, conferences, and roadshows to strengthen relationships with key stakeholders.
- Driving Corporate Social Investment (CSI) initiatives and supplier development to support community growth and sustainability.
These efforts collectively played a key role in elevating the airport's brand presence and fostering meaningful connections.